Case Study
How Thin Air Labs Built a Global Audience
Thin Air Labs wanted more than just marketing—they wanted to share their vision, connect with like-minded innovators, and attract the right founders and investors.
They needed a way to amplify their thought leadership and build a community around the ideas that drive meaningful change.
The Challenge
As a venture firm focused on impact-driven innovation, Thin Air Labs had incredible insights but needed to improve the outcomes on their marketing platforms to reach and engage their audience at scale.
They came to us looking for a content strategy that would build an active community around their vision.
The Solution
The team behind Vision and Spark produced their podcast, The Founder Mindset, shaping it into a powerful storytelling tool that positioned them as a leader in venture and innovation.
Through strategic branding, high-quality production, and just-right messaging on digital and social channels, we helped them turn conversations into influence.
The Results
- Immediate Audience Growth — A growing audience of engaged founders, investors, and industry leaders tuning in regularly.
- Stronger Deal Flow — Increased inbound opportunities from startups and investors who resonated with their vision.
- Streamlined Management — By focusing less on the “how” behind their marketing, Thin Air Labs was able to put their energy into their overall vision and make significant strides as a business.
Thin Air Labs didn’t just get a marketing upgrade—they created a platform for influence, connection, and growth. And that’s what we do best.
Here’s what they had to say about working with Vision and Spark:
The Vision and Spark team understood how best to ensure excellent audio quality, to capture the most compelling data to share with sponsors, to support the marketing efforts of the podcast and who made our host and guests feel comfortable during each recording session.
The Vision and Spark team excelled in all of these areas to become our trusted podcast partner. Highly recommend!
The podcast helped Thin Air to be recognized as a national leader in venture storytelling and cemented our brand as an essential component of our innovation ecosystem. We now have founders approaching us from across North America who wish to be featured on the podcast.
We also now have podcast sponsors from across Canada. Furthermore, the podcast allows us to feature founders from our portfolio and our ecosystem, increasing awareness and interest in the Canadian innovation market, getting these ventures in front of potential customers, partners and investors.
V+S is also a delight to work with. We particularly value their rapid responsiveness, exceptional project management skills and their ability to ensure both the host and guest feel calm ahead of each recording session. We look forward to continuing to collaborate with the team and growing our podcast listenership so we can continue to champion Canadian entrepreneurship.
